At CES 2026 this month, Nvidia (NVDA +0.04%) CEO Jensen Huang discussed the upcoming delivery of the chipmaker's Rubin platform, named for Vera Florence Cooper Rubin, an American astronomer and trailblazer who helped shape our understanding of the universe. Huang touted many of Nvidia's innovations at the trade show, particularly in physical artificial intelligence (AI), but it's the Rubin platform that has analysts most excited for the near term.
NASDAQ: NVDA
Key Data Points
Better performance, efficiency, and cost
The Rubin platform is composed of six separate Nvidia chips. Rubin's performance is based on proprietary data. This is what sets it apart from the hardware offered by competitors such as AMD (AMD +2.25%). The performance of the Rubin platform will accelerate agentic AI and advanced reasoning while lowering the cost per token for AI inference workloads by as much as 90% compared to the Blackwell platform.
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The Rubin platform will be a boon for data center operators, as it's expected to have substantial impacts on performance and efficiency at scale. The company, which currently has a market capitalization of about $4.5 trillion, anticipates that Microsoft, Oracle, Amazon, Alphabet, and CoreWeave, among other notables, will be among the first to install the Rubin systems after it begins shipping them in the second half of 2026.
Nvidia still dominates the AI training landscape, but it's now going toe-to-toe with AMD and even some of its own customers in chip design. Most importantly, Nvidia's evolution from chip supplier to end-to-end platform provider will prove a crucial long-term growth engine.
Nvidia's revenue will continue to soar
So what could this next iteration of Nvidia's AI ecosystem mean for the stock? Nvidia anticipates that the combined sales of the Rubin and Blackwell platforms could equal around $500 billion in 2026. Compared to Nvidia's most recent quarterly revenue of $57 billion and its trailing-12-month revenue of $187 billion, that would be a massive step up. And given the size of its sales backlogs for Rubin and Blackwell, investors can have confidence that the company will continue to grow steadily for at least the next few years.
Of course, Nvidia isn't without risk. If demand for AI falters, if there are missteps in the Rubin launch, or if it hits unforeseen speed bumps in converting its current backlog into completed sales, the stock could suffer.
Nvidia's share price growth thus far has been remarkable: It's up by 1,300% over the past five years. Yet even after all that, it trades today at a reasonable forward price-to-earnings (P/E) ratio of about 25 and a price/earnings-to-growth (PEG) ratio under 1. (Stocks with positive PEG ratios below 1 are generally viewed as underpriced.) Considering the promise of the Rubin platform, Nvidia shares look fairly priced or even slightly undervalued. So picking up shares of Nvidia before the Rubin platform starts shipping to customers could be quite a profitable investment if its revenue forecasts are correct.
