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How I'd Invest $10,000 for the Long Term If I Had to Start From Scratch Right Now

It's best to keep things simple and avoid complexity.

By Neil Patel Feb 9, 2026 at 10:15AM EST

Key Points

  • Choosing to invest money in the stock market is a great first step to take.
  • Most investors can do well by just buying and holding a low-cost S&P 500 exchange-traded fund.
  • I'd allocate a portion of the portfolio to active stock selection.

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