Pssst. Want to know a secret?

Between January 1926 and December 2004, 41% of the S&P 500's total return owed not to the price appreciation of the stocks in the index, but to the dividends its companies paid out. That's right -- a cool 41%. On an annualized basis, that amounts to a difference of 4.4 percentage points. To put it in dollars-and-cents terms, consider this: An investment of $10,000 over that stretch of time would have grown to $1,013,000 without dividends. With dividends kicked in and reinvested, however, that same sum would have been worth a whopping $24,113,000 by the end of the period.

Talk about the miracle of compound interest!

I learned most of the above from my colleague Mathew Emmert -- a Fool for dividends if ever there was one. Not coincidentally, he's the head honcho at Motley Fool Income Investor, the Fool newsletter dedicated to cherry-picking the market's most promising dividend payers.

As Mathew's said many a time, the fact that a company pays a dividend doesn't tell you a thing on its own. Indeed, a fat payout figure can even be a bad sign, if it's the result of a stock price that's hit the skids, or if an examination of the company's cash flows indicates that its payout is unsustainable.

If you're interested in checking out more of the dos and don'ts of dividend investing, here's a must-read article from Mathew. Among other things, Mr. Dividend zeroes in on a metric known as the "payout ratio" and recommends gauging that number relative to a prospective investment's asset class. While there's no magical figure to look for (or avoid, for that matter), Mathew does have a cheat sheet for dividend payers:

  • Real estate investment trusts (REITs) with a funds-from-operations (FFO) payout ratio below 85%
  • Higher-growth common stocks that pay out less than 50% of free cash flow (FCF)
  • Banks that pay out less than 60% of FCF
  • Regulated utilities that pay out less than 80% of FCF

He also encourages investors with inquiring minds to scrutinize the source of a company's cash, the caliber of corporate management, and the historical reliability of the firm's payouts.

The power of dividends
What's that? You're a "story stock" kind of guy? Actually, I'd argue that even investors who generally favor growth-oriented fare such as Google (NASDAQ:GOOG), Micron Technology (NYSE:MU), Oracle (NASDAQ:ORCL), and Starbucks (NASDAQ:SBUX) -- none of which pays a dividend, by the way -- can reap the benefits of dividend-paying stocks. A portfolio of nothing but race cars is likely to lead to bumps in the road, after all -- and perhaps even the occasional crash.

On the other hand, a fistful of relatively buttoned-down low yielders such as Valero Energy (NYSE:VLO), American International Group (NYSE:AIG), and Hewlett-Packard (NYSE:HPQ) -- each of which paid out less than the broader-market average over the past 12 months -- may not get the job done, either. That's because in order to truly soften a market downturn, a dividend must be substantial enough to offer meaningful cash returns, or as Jeremy Siegel has shown, allow you to reinvest in additional shares of stock.

Want a little assistance in your quest for dividend dynamos? You're in luck. Mathew's established quite the track record at Income Investor, identifying more than 70 top-notch dividend payers that have what it takes to beat the market over the long haul. To date, his picks have outclassed the S&P's total return since the newsletter first opened for business, while beating up on the 500's yield as well.

With that in mind, I encourage you to take Mathew's newsletter for a risk-free spin by clicking right here. You'll have 30 days to explore the service -- including the Income Investor recommendations list and back-issue archives -- and you're under no obligation to subscribe, if you find it's not your cup of tea.

The plain facts show that dividend-paying stocks have outperformed in the past and that they have a good chance of doing so in the future. The secret, then, is this: Reinvest those dividends, and put the power of compounding to work in your portfolio.

This article was originally published on Jan. 18, 2006. It has been updated.

Shannon Zimmerman is the lead analyst for the Fool's Champion Funds newsletter service. He doesn't own any of the companies mentioned. Starbucks is a Stock Advisor recommendation. The Fool has a strictdisclosure policy.