The measure of a company is not how it performs when things are going well. Anyone can be a star when the stars are aligned. But when things turn ugly, the pressure's on for management, as highly adverse conditions separate the men from the boys. Despite an unfavorable environment, General Mills
Caught in a cost squeeze
What kind of setbacks? Many consumer product companies have been fighting commodity cost inflation. Higher dairy costs dumped on Kraft Foods
General Mills joins fellow companies such as Proctor & Gamble
Net sales grew 7% for the second quarter, mainly from price and mix. Also, international growth contributed to nearly half of the company's top line, and favorable foreign exchange also contributed to the revenue growth. Costs are certainly creeping up on General Mills, and management estimates inflation will be 7% this fiscal year; it had initially expected it to be 5%. However, management says it has additional pricing and productivity to help fight off much of these rising costs.
The company also faced charges totaling $20 million, or $0.04 a share, for a voluntary recall of Totino's and Jeno's frozen pizzas because of potential contamination.
Despite all of the challenges the company faced this quarter, and its ramped-up consumer marketing efforts (management invested 10% more on marketing its brands this quarter), General Mills managed to increase its earnings per share 6%. Operating profit grew 1.8%, but would have been up 4.7% without the tab for recalling those pizzas.
Is that box shrinking?
General Mills has been a bit cagey this year in the way it has dealt with price increases, choosing to shrink some Big G cereal package sizes instead of upping the price. The effect is the same -- a higher price per unit of product -- but it may cause some consumers to wonder if they need to check their glasses. So far the company reports no adverse impact on sales, but its market share for cereals will bear watching.
While the company's stock has underperformed the market this year, returning a mere 0.83% so far, General Mills' second-quarter results do show that the company can deliver the goods, even under unfavorable conditions.
- General Mills had a strong quarter but still doesn't top my list for best performance.
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Fool contributor Timothy M. Otte surveys the retail scene from Dallas. He welcomes comments on his articles, but doesn't own shares of any companies mentioned in this article. The Fool has a disclosure policy.