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20% Dividend Yields? Oh, Yeah?

By Selena Maranjian – Updated Apr 6, 2017 at 1:44AM

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Readers state their cases and make some excellent points.

A while back, in an article titled "How I'm Grabbing 20% Dividend Yields," I explained that if you buy a strong and growing dividend payer and hold on for years, you can watch the dividend yield you receive based on your purchase price rise to 20% or 30% or more.

We invite readers to add comments to any of our articles, and many readers posted their thoughts on this topic. Some readers passionately took issue with me. I agree with many of their thoughts -- but not all of them.

For starters, someone quibbled about my title and wondered why I didn't just present some companies with actual current yields around 20%. Well, the reason I didn't was that those kinds of dividends can be dicey. When a stock's price falls, its yield rises, so sometimes a steep yield reflects a stock that has plunged and is in so much trouble that it may well cut its dividend.

Looking forward
Others, objecting to the whole idea of "effective yield," said the only thing that matters is the stock's performance going forward. I agree that it is critical to look forward, since the past is done. Still, I think it can be useful to assess your past investments, so you can look for successes and mistakes, as well as get an idea of how much you're reaping today from an investment you made in the past. If you have a 20% effective yield on some of your stocks, then not only are you getting a nice payout, but your shares have also probably risen considerably.

Another reader contention was that we should always compare our current investments with other available options. I didn't mean to suggest otherwise, because this is true. Imagine that you're enjoying a 20% effective yield and your initial $5,000 investment is now worth $25,000. If you want to evaluate possible alternative investments, don't compare them with the 20% yield. Instead, compare them with your holding's current yield, which might be more like 3% or 4%, because in this context, you're assessing what you can get from your current $25,000, not how you're doing based on your initial $5,000 investment.

As you look for other possibilities, look not only at dividend yield but also dividend growth rates. Here are some other companies that popped up when I screened for dividend yields of 2.5% or more, five-year average annual dividend growth rates of 8% or more, and price-to-earnings ratios of 20 or less:

Company

Recent Dividend Yield

5-Year Dividend Growth

P/E Ratio

Alcon (NYSE:ACL)

3.0%

44%

17

American Express (NYSE:AXP)

3.0%

13%

13

Coca-Cola (NYSE:KO)

3.4%

8%

20

Norfolk Southern (NYSE:NSC)

3.5%

33%

9

Paychex (NASDAQ:PAYX)

4.9%

23

17

Sunoco (NYSE:SUN)

5.1%

18%

3

Caterpillar (NYSE:CAT)

4.9%

17%

9

Data: Yahoo! Finance.

Some support, too ...
Some readers liked what I wrote. A few of you pointed out that if you're enjoying a hefty effective yield, you're probably invested in a solid, growing stock, and you should think twice before looking for greener grass.

The bottom line is really that dividends are very powerful and can turbocharge your portfolio. So take some time to learn more about them, and consider keeping at least a few dividend-payers your portfolio.

Learn more:

For other ideas on good dividend stocks, grab a free trial of our Motley Fool Income Investor newsletter service, which will allows you to see all of our picks -- many of them offering yields north of 8%.

Longtime Fool contributor Selena Maranjian owns shares of American Express, Coca-Cola, and Paychex, which are all Motley Fool Inside Value picks. Coca-Cola and Paychex are Motley Fool Income Investor recommendations. Alcon is a Motley Fool Global Gains pick. The Fool owns shares of American Express. Try our investing newsletter services free for 30 days. The Motley Fool is Fools writing for Fools.

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Stocks Mentioned

Norfolk Southern Corporation Stock Quote
Norfolk Southern Corporation
NSC
$214.76 (-1.33%) $-2.89
American Express Company Stock Quote
American Express Company
AXP
$137.45 (-2.00%) $-2.81
The Coca-Cola Company Stock Quote
The Coca-Cola Company
KO
$57.87 (-1.25%) $0.73
Caterpillar Inc. Stock Quote
Caterpillar Inc.
CAT
$162.62 (-0.99%) $-1.62
Paychex, Inc. Stock Quote
Paychex, Inc.
PAYX
$114.04 (-0.85%) $0.98
Sunoco LP Stock Quote
Sunoco LP
SUN
$37.28 (-3.97%) $-1.54

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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