Informed consumers are healthy consumers, but it's hard to get smart about the foods you eat if you go by marketing claims alone.
Case in point: Kellogg
This isn't the first time the FTC has busted Kellogg's chops. Last year, the agency complained about a boast that its Frosted Mini-Wheats cereal was "clinically shown to improve kids' attentiveness by nearly 20%." No, guys, that was just the sugar buzz.
"We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children's health," said FTC Chairman Jon Leibowitz. "Next time, Kellogg needs to stop and think twice about the claims it's making before rolling out a new ad campaign, so parents can make the best choices for their children."
Kellogg isn't the only company to make dubious health claims about its foods, of course. But what's the solution? Should the government step up its labeling requirements, or is it up to consumers to know what they're putting in their mouths? Let us know in the comments box below.
Fool online editor Adrian Rush toured the Kellogg factory when he was a kid, but he has no position in the company. Chew on any of the Fool's newsletter services free for 30 days. The Fool's disclosure policy is 100% organic and gluten-free.
More from The Motley Fool
What Drove Kellogg Co.'s Bottom-Line Beat and Stock Price Rise?
A quicker-than-expected move from direct-to-store distribution to a warehouse strategy paid off in the second quarter.
Kellogg Stock Split: Will the Food Giant Split Soon?
The maker of cereal and other food products has seen its stock climb over the years. Is a stock split coming?
What Is a Gold Medal Worth to Olympic Athletes?
In some cases it's a lot less than you may think.