The following video is part of today's MarketFoolery podcast, in which host Chris Hill, along with Bill Mann and Jason Moser, discuss the latest business news. McDonald's is searching for the perfect french fry. In this segment, the guys analyze how major restaurant chains like McDonald's, Chipotle, and Panera attempt to balance healthy foods with more indulgent offerings, as well as how their marketing has evolved over time.

Chris Hill owns no shares of any of the companies mentioned. The Motley Fool owns shares of Chipotle Mexican Grill. Motley Fool newsletter services have recommended buying shares of McDonald's, Chipotle Mexican Grill, and Panera Bread and creating a bear put spread position in Chipotle Mexican Grill. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.