The low-carb craze enters a new era this year as Coca-Cola
Low-carbohydrate diets have been good news for Americans trying to lose weight, but bad news for the big cola makers. While sales volume for Diet Coke and Diet Pepsi grew 5% and 6%, respectively, in 2003, the flagship colas, Coca-Cola Classic and Pepsi-Cola, both lost share to products like bottled water, sports drinks, or diet sodas. Enter the low-carb soft drinks in response. Pepsi's Pepsi Edge will be available this summer, while Coke's low-carb offering, code named C2, is still in the testing phases.
I'm skeptical about the possible success of low-carb sodas. People looking for a low-calorie soft drink have already adopted diet colas, and the companies might take a cue from Anheuser-Busch's
Plus, soda companies have tried middle-of-the-road colas before, with fabulously underwhelming results. Remember Pepsi One, the low-calorie cola that was supposed to have a full-calorie taste? Me either.
And there's no guarantee that a viable market for a low-carb cola even exists. Research conducted by Cadbury Schweppes
What do you think? Is Pepsi damaging its existing line of diet drinks by focusing on a low-carb alternative? Talk about it with other Fools on the PepsiCo discussion board.
Fool contributor Chris Mallon can tell the difference between Coke and Pepsi, but not their soft drinks, preferring to drink water when thirsty. He owns shares of Anheuser-Busch.
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