Hoping to put the pop back in pop culture, PepsiCo's
This time around the show promises bigger bands, a wider slate of performing venues, and an interactive element where viewers can vote on who should come back for an encore.
Pepsi paying up for branding rights isn't new. You can ride the Pepsi Max Big One roller coaster in England, and let's not revisit the Pepsi Billion Dollar Sweepstakes turkey. Food and beverage companies have a long history of bankrolling shows, beyond the typical advertising relationship, in the name of self-promotion.
You may already know that Procter & Gamble
However, by lending its actual name to the live music show, Pepsi is playing a risky game. If The Apprentice had been a dud, sponsor DaimlerChrysler
But now, if Pepsi Smash falters it can be cruel to the soda purveyor's brand. Delays may nip colossal live blunders, but what if the show itself bombs? What if the Pepsi name gets lumped into the heap of bad shows that have become synonymous with failure the way Ishtar has when it comes to celluloid? That's when the smash in Pepsi Smash becomes a verb. Yes, chasing Coca-Cola
Is PepsiCo making a mistake with Pepsi Smash? Do you miss Crystal Pepsi or Pepsi Blue? Will the company ever catch up to Coke in soda sales? All this and more -- in the PepsiCo discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz grew up a Pepsi kid but his Coca-Cola wife changed his soda-swigging ways. He does not own shares in any of the companies mentioned in this story.