Sure, it would be nice if more Americans ate a more balanced diet. But it seems every food company out there is desperate to claim that its chow can turn Joe Sixpack into Charles Atlas. This message sounds especially strange when it comes from fast-food companies, which have built their fortunes on fried cuisine.
I don't mean to suggest that Yum! and other fast-food outfits should not offer healthier options or improve their traditional menu items, as long as they don't sacrifice taste. After all, McDonald's
Yum!'s marketing antics with KFC do not take away from its commanding global presence. That, along with the company's recent initiation of a $0.10 per share dividend, is enough to make one's mouth water. If Yum! can strike the right balance between KFC's traditional menu and healthier alternatives, though, the stock would be even more appetizing.
The Fool has several Food & Drink discussion boards. Share recipes and talk about your favorite foods with others.
Fool contributor Brian Gorman is a freelance writer living in Chicago, Ill. He does not own shares of any companies mentioned here.
More from The Motley Fool
IBM Struggled With the Tax Man in the 4th Quarter
A long-awaited return to actual sales growth was overshadowed by a $5.5 billion one-time tax charge.
1 Big Improvement That Apple Needs to Bring to the New iPhone SE
It's time for a new display.
Sears Holdings' Store Closures: No Problem for Seritage Growth Properties
Seritage Growth Properties gets most of its rent from Sears and Kmart. But the numerous store closures at both chains won't hurt Seritage as it works to increase its rental income and diversify its tenant base.