It was a little over 10 years ago that Amazon.com
The stock has nearly tripled since being recommended to Motley Fool Stock Advisor subscribers a little more than three years ago. That was just as the company was shedding its skin as a money-losing dot-com bellwether and about to embark on its new life as a consistently profitable model for Web-based commerce.
Is Amazon still worth buying? Not all Fools agree. Rick Munarriz believes that the market is underestimating the company's true earnings potential, while Rich Smith feels that investors would be overpaying if they were to scoop up shares of the world's largest e-tailer at this point.
One thing for sure is that Amazon is an online retailer with staying power. As smaller niche players like drugstore.com
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