Through the agreement, Cox's DVR customers in some markets will have access to TiVo software and services in the first half of 2007. It'll be easy too -- the Cox DVR customers won't even need a service appointment to get their DVRs to use TiVo innovations like SeasonPass and Kidzone, which allows parents to gain greater control over what their children watch on television.
Cox may be privately held, but it's the fourth largest cable player. And it's deals like this one that many TiVo shareholders have been hoping for. In spring 2005, TiVo made a comparable deal with Comcast
And of course, recent legal wrangling with EchoStar
Although some might rue the fact that TiVo is increasingly providing software to rivals, the outlook is much better than when it was principally offering its stand-alone TiVo box and watching cable rivals bite into its potential with their generic DVRs, easily bundled into their subscriptions.
TiVo remains a fairly risky stock, but the last several months have shown the tech company has a lot of fight left in it yet. (Stay tuned, of course, for TiVo's quarterly numbers later this week.) Continued deals with programming giants and increasing innovation give investors reason to suspect that there may very well be rewards beyond the risks.
For related content, time shift to these pieces of Foolish programming:
- Rick Munarriz recently said, You go, TiVo.
- Rick also predicted TiVo would be a comeback kid back in January.
- Flash back to TiVo's deal with Comcast last year.
Alyce Lomax does not own shares of any of the companies mentioned.