Well, you can't argue that TiVo
TiVo subscribers will be able to view The Class on Sept. 11, one week before it will air on CBS. TiVo users will also have access to the types of bonus features that people are used to with DVDs, like clips, exclusive footage, and information on three other new CBS shows (with the option to schedule the recording of those shows).
It may very well be a one-time deal, just an interesting experiment in whether TiVo's "time shifting" can reach a whole new dimension with a head start on everybody else, including folks with generic DVRs.
Investors who have been watching Motley Fool Stock Advisor recommendation TiVo know that this is just the latest in some pretty impressive agreements it has been racking up. Consider TiVo's recent deal with Cox, as well as the positive implications from its legal skirmish with EchoStar
Of course, the other side of the story is just how much dancing traditional media companies have to do these days, as they find the business disrupted by the many options people have for the hours they spend consuming entertainment. The agreement CBS has with TiVo definitely brings to mind a similarly interesting recent move by General Electric's
TiVo is positioning itself as an important force in televised media -- right now, it looks like it's launching an all-out offensive, given the extraordinary number of strategic headlines that the company's been queuing up lately. On the other hand, the stock has also done a good bit of appreciating, thanks to all the good news and subsequent positive sentiment. Given the competitive landscape and the fact that TiVo still isn't profitable, the stock's still got a pretty speculative angle. However, there's no denying the fact that investors are enjoying a heck of a thrill ride from TiVo right now.
Catch up with the latest from TiVo:
- Rick Munarriz took a look at TiVo's recent earnings.
- The deal with Cox shows TiVo's no wallflower.
- TiVo ads it up some more with its research unit.
Alyce Lomax does not own shares of any of the companies mentioned.