Even though CBS
This isn't the first time that one of the major networks has hit up YouTube for support. Over the summer, General Electric's
The new CBS deal is different than the one YouTube worked with NBC, which was mostly a promotional vehicle for NBC's fall prime-time lineup. CBS will have an incentive to provide compelling content because actual ad revenue lies in the balance.
CBS will also be the first network to tap into YouTube's technology that ferrets out unauthorized uploads of CBS-owned content. Last month, YouTube struck a deal with Warner Music Group
As we speculate about the merits of Google
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Longtime Fool contributor Rick Munarriz isn't a YouTube junkie, but he does find himself on the site more often than he would care to admit. He does not own shares in any of the companies in this story. The Fool has a disclosure policy.