Is it really up to Yahoo!
In a deal similar to the one that Yahoo! struck two weeks ago with a consortium of seven newspaper publishers representing 150 different papers, Yahoo! will help Media General's online classifieds by incorporating its popular HotJobs.com job listing and recruiting features.
Yesterday, Brian Gorman wrote about Yahoo! hooking up with Reuters
It's about making inroads in local search, of course. Whether it's in an archaic form like Google
Old-media stalwarts won't mind the lifeline. They see the Internet as a cure for the print stagnancy. It's a delicate balance, of course, as traditional media companies want to grow online and are partnering with companies that want to ultimately supplant them. It may not be something to worry about now, but it won't hurt if these old media companies start strategizing now to find out who will push whom off that bridge once they get there.
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Longtime Fool contributor Rick Munarriz is a frequent Yahoo! visitor, but he does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
