This article's salacious headline might smack of exaggeration -- but believe it or not, it's true.
How it happened
Picture it: New Jersey, 1995. Though not yet a Fool employee, I was, perhaps like you, an avid reader of the Fool's online site. The Fool's founding brothers, David and Tom Gardner, were occasionally recommending stocks, and one of their recommendations was an online service provider called America Online.
I was still quite new to investing, and I didn't know enough to do much of my own research. But at least I had one thing going for me: I was an AOL customer. I used the service every day, and I liked what I saw of its user-friendliness, usefulness, and potential. So I bought. I snapped up $3,000 worth of shares and hung on.
Over the following years, the stock would go up and down, sometimes significantly, but I kept holding on. Overall, it mainly went up, and it split and split. I remember checking my portfolio regularly -- several times a day! -- to see how rich I was becoming. Near the stock's peak, I was in possession of a 70-bagger! My $3,000 investment had turned into $210,000. If it doubled in value only two more times, I'd be (almost) a millionaire! All from a measly $3,000 investment.
Did I sell shares along the ride up? No. Did I sell at least some near the top, when my mom told me to? Nope. (That strange thudding sound you hear is me kicking myself. The silence is my mom, biting her tongue.) I kept holding on. AOL merged with Time Warner in 2001, and for years after that, the stock struggled. I remember when the shares were priced in the $70s, but it's a fuzzy memory. They spent years below $20, until very recently. I did sell a big chunk of my shares -- in the teens -- when I needed money for a down payment on my house. And I finally got smart and sold even more shares to diversify into some other stocks, instead of holding such a big chunk of my net worth in a company in which I no longer had the most faith.
I still hold some shares, though, and despite my inclination to curse my stupidity for not selling earlier, I'm still sitting on a handsome profit, even at current levels. My cost basis is ridiculously low, and this has still been one of my best investments ever. I really shouldn't complain.
How you can do it
If any part of this story appeals to you, know that you have a chance to make it yours -- perhaps with an even happier ending -- if you make a few decisions differently:
- First, pay attention to products and services you know, use, and love -- especially if you see more and more people using them. There may a great stock behind them, no matter whether they're big or small companies. Years ago, a few now-wealthy investors noticed that a coffee vendor named Starbucks
(NASDAQ:SBUX)was starting to spread out. And some early users of eBay's (NASDAQ:EBAY)service probably saw the financial potential of the company long before you and I did. If you bought into eBay six years ago, you'd have roughly quadrupled your money, and if you bought into Starbucks a decade ago, not long after it went public, you'd have nearly a 10-bagger on your hands.
- Along those same lines, be wary of what you don't understand. If you don't understand a business, you probably won't be able to understand when business is going badly.
- If you buy into a company hoping that it will be a multibagger for you, buy to hold. As long as you have faith in the company's future, it's often best just to hang on, despite inevitable hiccups. Don't let some naysayers in the media get you out of a stock because of short-term concerns when you still have long-term confidence. Consider Coca-Cola
(NYSE:KO)or Pfizer (NYSE:PFE). Both stocks have earned incredible returns for early investors and many still have high expectations for the companies' future performance, but both stocks have been flat or worse for the past few years.
- This isn't to say that these companies are necessarily great buys going forward. Still, their histories demonstrate that as long as you get in early and hold on, the market can work wonders for you. Stocks are dynamic, and you're likely to lose more money trying to time them than you are just sitting tight, as long as you've picked solid winners.
Do consider selling at least some of your shares if they hit levels you can't justify. That was my main mistake -- irrationally and greedily hoping to get even richer. If a stock is trading for more than you know it's worth, and you still hang on, you're no longer investing -- you're speculating, and at great risk.
- Finally, consider checking out the stocks that David and Tom Gardner are recommending now. Their newsletter service, launched in April 2002, offers two picks (and two investing styles) each month. They have a few losers, of course, but on average their recommendations are up 73%, versus 29% for like amounts invested in the S&P 500.
This article was originally published Feb. 2, 2006. It has been updated.
Longtime Fool contributor Selena Maranjian owns shares of eBay, Time Warner, Pfizer, and Coca-Cola. Time Warner, eBay, and Starbucks are Stock Advisor recommenations. Pfizer and Coke are Inside Value picks. The Motley Fool isFools writing for Fools.