Tom Brady may have failed to score yesterday against the Miami Dolphins, but the heralded New England Patriots quarterback feels that his chances are better in court. He is suing Yahoo!
Brady is no stranger to being a pitchman. He's been in televised ads for Visa and has teamed up with John Madden to promote NFL coverage on Sirius
The lawsuit claims that fantasy football is a $4 billion a year business and that Yahoo!'s platform supposedly draws 4.4 million users; Brady feels that he is being cheated, even though he is one of five NFL players featured on the ad.
It's a tricky situation. The NFL and Yahoo! are digital partners. Back in September, they teamed up to offer streamed gridiron games to the world outside North America. Yahoo! has been offering fantasy football for a few years now, rivaling the premium service over at CBS's
Yes, fantasy football is so big that one star player has even suggested that fantasy league owners should pay the players when they produce on the field. It's also a fickle world; Brady and Randy Moss are featured in the ad, but neither one is likely to make the prolific cut next season -- Brady's doing just fine, but he does have six other quarterbacks with more fantasy points this season.
You also have companies like Electronic Arts
Yahoo! and Electronic Arts are active recommendations in the Motley Fool Stock Advisor newsletter service.
Longtime Fool contributor Rick Munarriz is a frequent Yahoo! visitor, but he does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.