It used to be hard to avoid news articles and TV programs dedicated to rising obesity among U.S. children. The American fascination with diet and health hasn't disappeared -- Starbucks'
I can't fault General Mills for dropping the low-sugar cereals -- they apparently didn't sell well. And General Mills has adjusted and now plans to replace the cereals with new brands that stand a better chance of succeeding, while keeping the company's health-conscious image intact. However, the short shelf life of low-sugar Trix and Cocoa Puffs illustrates the pitfalls for food companies that succumb to media and public pressure.
General Mills understandably felt the need to introduce the low-sugar brands, as Kellogg
General Mills is now taking a smarter approach to childhood obesity concerns. Low-sugar Trix and Cocoa Puffs will be replaced by cereals branded with Disney
In the end, General Mills appears to have learned a valuable lesson. Responding to competition quickly is important, but the response has to be well thought out.
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