New Century Financial's
The meat of the release was this: New Century won't be originating loans because it doesn't have the money to do so. But investors with a short attention span might have missed that crucial missive, because it came seven paragraphs deep.
What made it above the fold, into paragraph No. 2, was a fluffy description of New Century's dedication to its "mission."
More and more, that looks like a mission impossible. Too bad the brass at New Century can't just take a page from D.R. Horton
I wish more of them would just tell it like it is, despite the comical gripers at CNBC who think otherwise.
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