It was bound to happen. Live Nation's
If names like Grave Digger, Maximum Destruction, and El Toro Loco are household names for you, you've probably been to a Monster Jam event. Live Nation takes two dozen signature monster trucks on the road, performing 250 shows a year in stadiums and arenas.
The event draws 4 million patrons annually. The brand is bigger than that, though. I have never been to a Monster Jam, but I'm familiar with the truck names just from watching the commercials when the event drives into town.
This may not do for Activision what World Wrestling Entertainment
Naturally, all bets are off if the first game itself is rubbish, but this is Activision. The same company that has given us the Call of Duty, Guitar Hero, and Spider-Man series of games is unlikely to miss this lay-up.
Longtime Fool contributor Rick Munarriz is old enough to remember playing on an Atari 2600 before it became a relic. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.