I guess it should come as no surprise to anyone paying the least bit of attention that bebe
In its fiscal third quarter, bebe reported a 3% decrease in earnings to $12.9 million, or $0.14 per share. The company did post a 16% jump in sales to $154.4 million, but comps fell 0.4% in the quarter.
While its third-quarter results were certainly nothing to brag about, its fourth-quarter projections are really what doomed bebe. The retailer projects fourth-quarter earnings of $0.17 to $0.21 per share, which would be below analysts' expectations of $0.25 per share and 12.5% to 29.2% lower than the $0.24 per share it earned in last year's fiscal fourth quarter. Additionally, bebe expects comps to fall by low to mid-single digits.
Companies lose key personnel all the time, but they figure out ways to move forward. However, for a company like bebe that's so reliant on its ability to define sexy, losing its trendsetter has a lasting impact, and the company is continuing to face that reality. In the fast-paced, constantly changing world of fashion, bebe faces the daunting task of playing catch-up.
Like a plethora of other fashion retailers -- including Abercrombie & Fitch
For more on bebe's attempts at bringing sexy back, check out:
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