What good is a hot, juicy burger when the comps are running cold and dry? Wendy's
I'd round that 0.2% down to a zero, one as circular as the company's signature burger patties are square. If we go just by September's 0.1% decline, the worsening trend would mean that I have to round up just to get to Nil City. Wendy's bland showing is especially unfortunate because the chain is currently soliciting buyers.
Now that the company has sold off its struggling Baja Fresh concept, and liberated its more promising Tim Hortons
So far, Wendy's isn't looking all that buoyant. McDonald's
Wendy's, meanwhile, just registered a yawn-inducing 0.2% on the Richter scale.
It's not as if the chain isn't trying. The decadent Baconator rolled out in July, giving the chain an artery-clogging creation that would do the folks at CKE Restaurants
If I seem a little harder on Wendy's than usual, maybe it's because I have yet to find someone who enjoys the company's current red-wigged ads. Don't write me to tell me otherwise; I'll just accuse you of being a wigmaker, or having it out for redheads.
The ads aren't working, and last month's comps -- donning their own shade of crimson -- bear that out.