What good is a hot, juicy burger when the comps are running cold and dry? Wendy's
I'd round that 0.2% down to a zero, one as circular as the company's signature burger patties are square. If we go just by September's 0.1% decline, the worsening trend would mean that I have to round up just to get to Nil City. Wendy's bland showing is especially unfortunate because the chain is currently soliciting buyers.
Now that the company has sold off its struggling Baja Fresh concept, and liberated its more promising Tim Hortons
So far, Wendy's isn't looking all that buoyant. McDonald's
Wendy's, meanwhile, just registered a yawn-inducing 0.2% on the Richter scale.
It's not as if the chain isn't trying. The decadent Baconator rolled out in July, giving the chain an artery-clogging creation that would do the folks at CKE Restaurants
If I seem a little harder on Wendy's than usual, maybe it's because I have yet to find someone who enjoys the company's current red-wigged ads. Don't write me to tell me otherwise; I'll just accuse you of being a wigmaker, or having it out for redheads.
The ads aren't working, and last month's comps -- donning their own shade of crimson -- bear that out.
Longtime Fool contributor Rick Munarriz actually enjoyed the chunky chicken salad sandwich that had a limited run on Wendy's menu earlier this year. He does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool's disclosure policy knows it's hip to be square.