Captain America ... dead?
Over the weekend, Stock Advisor pick Marvel Entertainment
Want more than that? Buy the comic.
Oh, wait, you can't. Marvel's latest entry in the decades-long saga of Captain America, whose career began on the front lines against the armies of Adolf Hitler and ended during Marvel's highly popular Civil War series, is its fifth comic book designed exclusively for the armed forces. Copies will only be available at U.S. military bases around the globe for free.
Brilliant move, Marvel.
Think about it. It's only a matter of time before collectors with friends and family in the services get copies they'll tidy up for auction. Those soldiers who don't sell get a nice salute and an instant collector's item. Those who do get a nice salute and a small profit. And Marvel pockets what could be several hundred thousand dollars in goodwill -- from just one comic book.
Of course, limited and collector's editions are nothing new. Disney
Marvel feeds this beast, too. Regularly. That's why these retailers and digital stores such as Amazon
No, Captain America isn't back. But, then again, the collectors haven't yet rung the cash register on his latest appearance. When they do, the surrounding din could become too loud to ignore, even for a dead hero.
Face front, true believer! Related Foolishness awaits:
- Marvel's marketing is one of many reasons the stock is a screaming buy.
- A blockbuster third-quarter report is another.
- Excelsior! Marvel just got upgraded!