In a long-overdue move, the Federal Trade Commission has given its blessing to Google's
The deal enhances Google's market dominance in online advertising by uniting its text-based marketing superiority with DoubleClick's strength in display advertising and ad-serving resources.
Now that antitrust regulators are backing off, Google is a major step closer to finalizing the $3.1 billion transaction.
The move is bad news for Microsoft
But on the other hand, it's easy to understand why Microsoft was trying to throw nails under Google's tires. Google is Microsoft's biggest threat, and every strategic move it makes puts them one step closer to an inevitable head-on collision. You see it in Microsoft broadening its online advertising reach, landing recent deals with Web traffic magnets like Facebook and Viacom
The butting of heads becomes even more evident when you analyze Google's moves into Web-based software applications, mobile browsers, and desktop search. Why play "Six Degrees of Kevin Bacon" when nearly every move Google makes is one degree removed from Steve Ballmer?
DoubleClick isn't a done deal. European regulators are also sniffing around. Google's hope there is that it isn't a globetrotting winner. Baidu.com
I mean, come on now. Am I the only one who remembers when no one wanted to touch DoubleClick for fear of catching cooties? Rather than trying to take down Google, everyone else should be scratching their heads as to why no one has built a better Google.
Microsoft has made the cut as an Inside Value stock pick. Yahoo! is a Stock Advisor recommendation. Baidu.com is a Rule Breakers selection. So many newsletters, so little time? Don't worry. You can check them out for the next 30 days with free trial subscriptions.
Longtime Fool contributor Rick Munarriz thinks he'll call a few friends and get a game of "Six Degrees of Steve Ballmer" going. He does not own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
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