Goodbye, Boardwalk. Hello, Baltic Avenue.
Monopoly maker Hasbro
Progress may not sit too well at the board-game factory, where 200 workers will be let go. But the company wouldn't be investing $10 million immediately -- and $40 million over the next few years -- into the Massachusetts plant if it didn't think the move would pay off in the long run.
The changes may be surprising to those who figured that Hasbro was hitting on all cylinders. After all, rivals like Mattel
Hasbro certainly hasn't been behaving like a company worried about cutting corners. It announced a $77.5 million deal to acquire interactive board game maker Cranium last week. That's a great move, since I can't be the only one who prefers the addictively immersive Cranium games over more conventional board games on family game night. I've grown to see Cranium as the Nintendo (OTC BB: NTDOY.PK) Wii of board games -- the best of compliments these days.
Despite the new lows, analysts are expecting good things out of Hasbro. They see profits for the recently concluded holiday quarter soaring by 32%. Wall Street expects flat growth in 2008, but that's why you can pick up Hasbro today at just 11 times forward earnings, with a beefy 2.7% dividend yield.
There's nothing wrong with picking up Boardwalk at Baltic Avenue prices.
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Longtime Fool contributor Rick Munarriz really does own most of the Cranium board games. He does not own shares in any of the companies in this story. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.