Abercrombie & Fitch
Gilly Hicks is the company's new concept. Hitting up the GillyHicks.com website is enough to let you know that A&F will relish its role pitching undies.
"Are you old enough?" asks the site's landing page. "Our site shows a lot of skin. Therefore, you must be at least 18 years old to enter this site."
An age verification screen later -- following the same easily defeated mold of beer sites (if only club bouncers were that easy in my youth!) -- A&F delivers on its fleshy promise. An introductory video clip features buffed coeds in various stages of undress, frolicking on the beach.
The site also lists five stateside locations where the racy concept will debut later this year.
On the one hand, mall landlords should be stoked to see a retailer actually introducing a new concept. Earlier this month, PacSun
The only worry here may come from Limited Brands
Whether it's American Eagle Outfitters
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Longtime Fool contributor Rick Munarriz enjoys the mall -- even the food court. He does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool's disclosure policy keeps its undies to itself.