If you've always wanted to get Naked at your local Starbucks
Keep your clothes on, though, please.
Starbucks is teaming up with PepsiCo's
It's a sweet deal. Naked's lines of freshly squeezed orange juice and vitamin-spiked fruit smoothies are still relatively obscure. This is the kind of deal that can propel an upstart brand to stardom, also establishing it as a premium brand as consumers associate it alongside Starbucks' quality brews.
Just ask Jones Soda
The move also comes as a relief to Jamba Juice parent Jamba
Yes, the news could have been even sweeter for Jamba. Nestle announced a chilled line of Jamba smoothies last month, and it would have been great to see Nestle trump Pepsi. However, this does open the door for McDonald's to go with Jamba to differentiate itself from Starbucks if its plans don't include stocking its stores with Vita-Mix blenders and a counter of fruit and boost ingredients for handmade concoctions.
As for Starbucks, the Naked addition shouldn't get in the way of its namesake Frappuccino sales. The java heavy has been selling an assortment of bottled waters, sodas, and juices for years. It's a win-win deal, unless you happen to be a nudist who truly thought that you could get naked -- not Naked -- inside a Starbucks.
For related Foolishness:
Jones Soda is a Rule Breakers newsletter stock pick. Starbucks is a Stock Advisor selection. Want to drink from the free-flowing fountain of market-thumping stock ideas? All newsletters qualify for a free 30-day taste-test. Drink up!
Longtime Fool contributor Rick Munarriz actually enjoyed the Jones Soda candy corn, pumpkin, and caramel apple sodas that Target sold for Halloween three years ago. He also owns shares in Jones Soda and Jamba. He is part of the Rule Breakers research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
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