Fake guitar axes are replacing video game controllers.
The one-two punch of Rock Band and Activision's
Neither title outsold Microsoft's
For starters, folks aren't just plunking down $50-$60 for a video game. They're paying $100 for Guitar Hero III with the guitar. Prices go as high as $170 for Rock Band, which features a microphone and four-pad drum set in addition to the string-free six-string.
It gets better after that. Everyone knew that Activision's entry would be huge, since Guitar Hero is the established brand. Rock Band -- created by Viacom's
They have. More than 1 million copies of the game have been sold since its debut two months ago, according to market-watcher NPD Group. More importantly, an additional 2.5 million songs have been digitally downloaded. The game comes packed with dozens of songs, unlocked as you advance through the game. However, players are also paying as much as $3 for additional tunes.
Episodic installments will be a real driver for the industry over the next few years. When Take-Two Interactive
Software developers work on thick margins to begin with. The future will get even better. Sure, the 2.5 million songs sold for Rock Band pale in comparison to the 4 billion tracks that Apple
Plug and play these:
Microsoft is an Inside Value stock pick. Electronic Arts and Activision are Stock Advisor recommendations. Take-Two is a selection for Rule Breakers subscribers. You don't have to race through any of the newsletters -- a 30-day free trial subscription will give you a casual ride through all that the services have to offer.
Longtime Fool contributor Rick Munarriz makes sure that his son gets his homework done before he starts jamming to Guitar Hero III or Rock Band. Rick does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy, and it could beat "Jordan" in Expert mode if it had to.