The new trading week kicks off with the Big Mac of fast-food stocks reporting. McDonald's (NYSE: MCD) is looking to post a profit of $0.71 a share for the fourth quarter, 16% higher than last year's showing. Naturally, the company will get questions on its initiative to roll out premium coffee products later this year. Mickey D? A barista baron? Who would have thought it possible?

If you're looking for something a little more tech and a little less burgerish, virtualization-software pioneer VMware (NYSE: VMW) reports just as Microsoft (Nasdaq: MSFT) is threatening to make a bigger play on VMware's turf. 

Is Yahoo! (Nasdaq: YHOO) the new Spinal Tap amplifier? "This one goes to 11" has become a corporate policy at the struggling search giant. Analysts expect Yahoo! to earn $0.11 a share for the recently concluded fourth quarter. If it hits the mark, Yahoo! will have earned exactly $0.11 a share in six of the past eight quarters. Come on, Yahoo! Break out this rut, and show a little originality here.

Bang a gong, it's (Nasdaq: AMZN). The country's leading online retailer checks in and lets us know that there's life after Harry Potter. The company already provided a sneak peek into its brisk holiday sales. Wednesday simply makes the news official.

True to form, Google (Nasdaq: GOOG) chimes in two days after Yahoo!, if only to slap down its rival by letting us know that the Internet is still a growth platform. Earnings are projected to soar 39% higher at Google to $4.43 a share for the period. No 11s there.

The final trading day of the week pulls over for a fuel stop with Exxon Mobil (NYSE: XOM). The company that's laughing its way to bank as we pay more than $3 for a gallon of gas is expected to see a 15% gain on the bottom line for the quarter.

Until next week, I remain,

Rick Munarriz

Yahoo! and are picks in the Stock Advisor newsletter service. Microsoft is an Inside Value selection. If you want to learn more, check out the premium stock research service for free with a 30-day trial subscription offer.  

Longtime Fool contributor Rick Munarriz recommends windshield wiper fluid when trying to look forward. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. He does own not own shares in any of the companies in this story. The Fool has a disclosure policy.