Ah, March. Hoops, gambling, and the Fool's Stock Madness Tournament. After co-captaining Team Sasol to a stinging Championship Game loss in 2007, I'm out for blood. This year, I'm championing a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind: Starbucks
The history of Starbucks is one you probably know well. Boy meets coffee. Boy sells coffee. Boy builds brand. Boy leaves coffee. Coffee goes cold.
Boy comes back
And in a big way. The recent return of Starbucks patriarch and Chairman Howard Schultz to the CEO's chair wasn't a mere symbolic gesture. An emboldened Schultz is moving quickly to refocus the company on its core offerings and in-store experience. And, of course, he's looking to caffeinate Starbucks' downtrodden shares.
But before I spill the whole bag of beans on why Starbucks strikes me as such a compelling opportunity, let me quickly introduce Starbucks' first-round opponent: Dolby Labs
The case for Starbucks is compelling and multifaceted, but I'll serve it up in a triple espresso format.
First, as I mentioned, Schultz has already made several brand-centric moves in his second tenure as CEO. His initiatives have included phasing out the ill-fated breakfast sandwich line, offering free Wi-Fi service to customers via a partnership with AT&T
Second, concerns over rising competition from the likes of fry king McDonald's
And finally, remember that Starbucks still has plenty of room to grow, both here and internationally. Even after prudently scaling back its domestic-store growth targets, Starbucks still plans to open 1,175 net new stores in the States this year. And in 2009, the company plans to open more stores abroad than domestically for the first time in its history.
Wake up and ... you get the drift
Those are but a few reasons why I'm confident Starbucks is your eventual Stock Madness 2008 champion. To continue seeing Starbucks light up the scoreboard, head on over to Motley Fool CAPS and cast your vote for Starbucks. See you in the Final Four!
Joe Magyer is a slave to the grande vanilla latte. He owns shares of Starbucks but of no other company mentioned in this article. Starbucks is a Stock Advisor and Inside Value recommendation. Sasol is a Global Gains and Income Investor recommendation. Dolby Labs is a Stock Advisor recommendation. The Motley Fool owns shares of Starbucks. As you might have assumed, given the length of this paragraph, The Motley Fool has a thorough disclosure policy.