You don't hear a lot about Amazon.com's
Don't worry, Apple
The even more intriguing stat in the NPD report is that just 10% of those who have bought MP3s from Amazon's nascent storefront were previous iTunes customers. In other words, iPod users aren't the ones flocking to Amazon, even though Amazon is selling high-quality MP3 files for less than Apple offers unrestricted MP3s.
This should tell you a few things:
- Apple's iTunes customers are a pretty loyal bunch.
- The only real threat to iTunes is a slowdown in iPod and iPhone sales.
- Apple doesn't have to compete on price, even in a level playing field with a commoditized product.
You should still tip your hat to Amazon, though. It is succeeding where dot-com rock stars such as Yahoo!
Although Apple isn't yet nervously eyeing its rearview mirror, Amazon will prove to be a smarter competitor than anyone else Apple has faced yet. Even if it takes a year or two before things gets interesting, you won't want to miss the race.
Apple and Amazon.com are active recommendations for readers of the Motley Fool Stock Advisor newsletter service. Microsoft and Wal-Mart are Inside Value stock picks. If you want to get in ahead of those bandwagons, hop onto a 30-day free subscription offer.
Longtime Fool contributor Rick Munarriz is starting to see more Apple products creep into his home lately, but he does not own shares in any of the companies in this story. He is part of the 10% of Amazon MP3 customers who have also purchased tunes through Apple. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.