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Europe Cuts to Apple's Core

By Tim Beyers – Updated Apr 5, 2017 at 9:36PM

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Let the iPhone clearance sale continue.

French news organization Les Echos is reporting that France Telecom's (NYSE: FTE) Orange may soon join Deutcshe Telekom's (NYSE: DT) T-Mobile and Telefonica's (NYSE: TEF) O2 in cutting prices for the iPhone.

Actually, it's worse than that. Les Echos is reporting that the iCrew in Cupertino wants France Telecom to subsidize current models to boost demand. Orange has sold just 100,000 handsets in the first four months of the iPhone's release in France, the newspaper reports.

Tepid demand. Falling prices. Time to sell Apple (Nasdaq: AAPL), right? Right?!?

Don't be too sure. France Telecom has denied that price cuts are forthcoming. But, even if they are, no one should be surprised. Foolish colleague Dave Mock all but predicted as much in September.

What's most interesting to me is that, according to the report, it's Apple that is asking for the changes. That could be for two reasons. Either Apple needs to boost sales to meet its goal of selling 10 million handsets in 2008 or a 3G model is nearing completion and it's time to clear inventory.

My guess is the latter, for all the reasons Dave provided three weeks ago and one more: Europe's carriers want 3G. It's the network that allows them to sell more data services and, thereby, earn more profits from iPhone subscribers.

Expect Apple to accommodate them. For all of the iPhone's appeal -- and there is plenty -- Apple isn't a retail powerhouse overseas. There, unlike here, it's entirely dependent on partners who've done business with Samsung, Ericsson (Nasdaq: ERIC), and Nokia (NYSE: NOK) for decades.

It'll take more than a sleek design and hip image to change that.

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Apple is a Stock Advisor selection. France Telecom is an Income Investor recommendation. Try either of these market-beating services for 30 days with no obligation.

Fool.com and Rule Breakers contributor Tim Beyers owned shares of Nokia at the time of publication. See Tim's portfolio and his latest blog entry. The Fool's disclosure policy isn't here right now. Please leave a message at the tone. (Beeeeeeeep!)

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$150.77 (0.23%) $0.34
Nokia Corporation Stock Quote
Nokia Corporation
NOK
$4.24 (-0.47%) $0.02
Telefonaktiebolaget LM Ericsson (publ) Stock Quote
Telefonaktiebolaget LM Ericsson (publ)
ERIC
$5.85 (-1.68%) $0.10
Telefónica, S.A. Stock Quote
Telefónica, S.A.
TEF
$3.35 (-4.01%) $0.14
Orange Stock Quote
Orange
ORAN
$9.11 (-2.77%) $0.26

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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