Well, iPod, you've had a good run. But now it's time to hand the baton to the Mac for the next leg of the relay race.
Brisk sales of Mac desktops and MacBook laptops helped fuel yet another market-thumping quarter for Apple
The iPod is hanging in there. The iPhone is a welcome addition. However, this quarter's healthy advances were all about the Mac, baby.
Q2 2008 |
Units |
% Change |
---|---|---|
Mac |
2.3 million |
51% |
iPod |
10.6 million |
1% |
iPhone |
1.7 million |
n/a |
Don't let the sheer unit volumes confuse you. Moving 2.3 million computers is far more lucrative than moving a ton of low-priced iPods. Computer revenue of $3.5 billion during the quarter almost doubled the $1.8 billion in iPod sales.
Are iPod sales peaking? That's not a fair question to ask. Remember that those 1.7 million iPhones also double as high-end iPod players.
A few years ago, the iPod's breakthrough was Apple's ticket out of stagnancy. Once the iPod became cool with mainstream audiences, the Macintosh platform followed. It's called the halo effect, and it has helped guide Apple to 21 consecutive quarters of beating the market's profit expectations. The move has also plumped Apple's coffers, now bursting with $19.4 billion in cash.
Halo accomplished.
News to go
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Have a great day out there.