For Marvel Entertainment
Nice job, Shellhead. Now get ready for a curtain call. Marvel and THQ
Of course, a look at THQ's recent financial results makes me wonder whether Marvel will make much, if anything, from this deal. Fair enough. But I wouldn't undersell it, either. Marvel's licensing business is already underrated.
Chief Financial Officer Ken West told me in an interview recently that Marvel has been booking 80-100 new licensing contracts per quarter. More of them are more like the deal Marvel inked with Crocs
Even so, Marvel has produced nearly $220 million in cash flow over the trailing 12 months on the strength of these small arrangements. Penny by penny, Marvel has built the world's sixth-largest licensing business, according to the latest survey by LICENSE magazine.
Today, it has a few more of those pennies for the bank.
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