No, you'll never see Madden 2009: The Musical or a sitcom themed to The Sims, but some of EA's more action-oriented titles like Army of Two, Need for Speed, and the upcoming Dead Space are naturals to go for celluloid makeovers. I can't be the only one feeling that the buzz-snatching Spore is a natural as an animated series.
Why not? EA has recognized brands with established fan bases. If Marvel
Video game properties on the big screen have been a mixed bag, but some franchises like Tomb Raider and Resident Evil have been popular enough to generate cinematic sequels.
Back in May, Pirates of the Caribbean director Gore Verbinski signed on to give Take-Two Interactive's
Film and television licensing revenue would be hearty gravy to an industry that is already sporting high margins to begin with. Software development is a hit-driven business, and there's no reason why video game companies should be limited to physical game sales and digitally delivered add-ons. If Activision Blizzard
So have fun in Hollywood, EA. The more I think about it, the more I find myself warming up to that Sims sitcom after all.
Other headlines that ought to be in pictures: