It's going to be a good weekend for fans of teenage vampires. Breaking Dawn, the fourth installment in Stephenie Meyer's Twilight book series, hits bookstores at midnight tonight.
Superstore chains are getting into the spirit of things. Borders Group
As the heir apparent to J.K. Rowling's Scholastic
Unfortunately for Meyer, Rowling seems reluctant to fully pass on her crown. The December release of Rowling's new The Tales of Beedle the Bard was just announced, no doubt intentionally timed to eat into Breaking Dawn's spotlight. On Amazon.com
Then again, December is far away in the real world. The local retailers will be milking the 768-page Breaking Dawn for all they can this weekend. They have to. Unlike vampires, they are far from immortal.
Borders knows it. It's still reeling from its most recent blood-riddled quarter, the tricky relaunch of its Borders.com storefront, and persistent buyout rumors. The company's neck is on the line. Will Mr. Market take a bite?
Amazon.com has been recommended to Stock Advisor subscribers. Borders is a Motley Fool Inside Value selection. You can go for your own set of research bookends by taking out both services on 30-day trial subscriptions.
Longtime Fool contributor Rick Munarriz wonders whether the book on Borders will have more than eleven chapters. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.