The cable television provider continues its dot-com shopping ways, snapping up DailyCandy.com in a deal reportedly worth $125 million.
Daily Candy is a city-specific lifestyle site geared towards women. Think IAC's
Daily Candy is the type of site that would have looked fetching on the arm of a search portal looking to target gender-specific, high-net-worth local traffic. Why did Comcast win out? Why was its nearest rival for the purchase cable-programming giant Viacom
Without knowing the numbers behind privately held Daily Candy, we don't know whether Comcast is overpaying for the site, but it's easy to see why this acquisition fits right into the company's game plan.
Comcast is winning subscribers with its "triple play" bundled offering of cable television, broadband Internet access, and local phone service. Daily Candy is the kind of site that would make an ideal landing page for its trendy access accounts in major metropolitan markets. It's also a welcome property to own as the Web and television viewing converge, giving advertisers a "triple play" of their own to reach targeted audiences on many different levels.
In short, it's a Comcastic deal.
Other things to watch on your monitor:
Longtime Fool contributor Rick Munarriz likes candy so much that he often dresses up to go trick-or-treating with his kids on Halloween, just for the sweet stuff. He does not own shares in any of the companies in this story, save for Disney. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.