Editor's note: Contrary to reporting in a previous version of this story, Universal Display manufactures organic light-emitting diodes, a technology different from that which Dell plans to employ. The Fool regrets the error.

Dell (NASDAQ:DELL) CEO Michael Dell says his company will grow faster than the industry average, and he's betting on green technology to help.

On Wednesday, the PC maker announced that, within 12 months, all of its new laptops will feature new screens based on LED technology. LEDs, or light-emitting diodes, are energy-efficient and mercury-free.

But this move is as much about branding as it business. "Our customers have made it clear that they want the greenest technology possible," Dell senior vice president Jeff Clarke said in a company statement. "As an industry, we can shape the future of green innovation and significantly reduce the carbon footprint associated with mobile computing. Dell is committed to leading the transition to energy-efficient LED technology."

Anyone else think this is a broadside aimed at Apple (NASDAQ:AAPL)? At the very least, it puts Hewlett-Packard (NYSE:HPQ) and cheapie makers such as Lenovo and Acer on the defensive. Certainly it explains Mike Dell's confidence.

"You will see Dell grow faster than the rest of the industry in Europe and in the world," he told a gathering of reporters at a news conference in Brussels yesterday.

Ambitious plans, Mike. Go green to get green. Does Steve Jobs know you're stealing from his playbook?

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Fool contributor Tim Beyers didn't own shares in any of the companies mentioned in this article at the time of publication. He also hunts for the best of tech as a contributor to Motley Fool Rule Breakers. See all of Tim's Foolish writings. The Motley Fool's disclosure policy is green with bailout envy.