I've been waiting for this moment for ages, but now the next chapter in movie-watching history is finally underway. Netflix
Now we get to see whether the online viewing model really works. Netflix's service has always lacked the sort of recent, high-profile content that pulls people into their neighborhood Blockbuster
There are about 1,000 movies in the Netflix-Starz deal at present, all clearly marked with "Watch this instantly from Starz Play." Over time, all 2,500 Starz Play movies will be available to Netflix subscribers at no extra cost, or for a $7.99 monthly fee if the streamed Starz content is all you want.
Now, Netflix is not the only place to go for Starz Play access. You could also go straight to the Starz site, or get a discounted price if you're buying Internet service from Verizon
This is where everything starts to come together for Netflix. The company can finally offer a compelling mix of new and older movies through its online-only service, back it up with unique straight-to-the-TV distribution methods, and hang the combination out in front of 8 million subscribers for a free taste. And once you get the early adopters hooked on this digital freedom, well, word of mouth is a very powerful marketing tool.
If you build it, they will come. This time, they'll bring their friends, too.
Fool contributor Anders Bylund owns shares in Netflix, but he holds no other position in any of the companies discussed here. You can check out Anders' holdings or a concise bio if you like. The Motley Fool is investors writing for investors.