Whatever's going on in the market, or in a specific company's history, there are always reasons to consider buying shares in a business. After all, some of the best opportunities in stocks are born from historically bloody times.

Motley Fool CAPS hosts a boatload of opinions from more than 115,000 members on more than 5,400 stocks, each giving good reasons to own -- or sell -- a stock.

In the case of premium coffee seller Starbucks (NASDAQ:SBUX), a total of 7,038 members have given a bullish or bearish opinion on the company. Scouring the detailed information packed in pitches and other comments on Starbucks today, I've found three of the top reasons to buy decaffeinated shares today:

Solid business and management
While a good business won't necessarily outgrow the market forever, selling shares of a healthy company with good management could be exactly the wrong thing to do in a market downturn. Many CAPS members believe premium consumer stocks like Starbucks or Best Buy (NYSE:BBY) have true staying power, which makes beaten-down share prices an attractive opportunity.

A powerful brand
It took a few decades, but Starbucks has transformed sipping coffee into a worldwide brand, entering the upper echelon of well-known names such as Nike (NYSE:NKE), Apple (NASDAQ:AAPL), and General Electric (NYSE:GE). While some question whether that powerful brand is now being diluted, customers still identify Starbucks with the sort of high-class experience they don't associate with places like McDonald's (NYSE:MCD).

Turnaround potential
It's no secret that strong founder-leaders such as Wal-Mart's (NYSE:WMT) Sam Walton often translate into fabulous long-term investments. Bringing founder Howard Schultz back as CEO gave investors a big boost in confidence. Schultz has brought many changes -- such as single-brew coffee -- and is keeping executive pay in check, with the goal of turning the business around. Many CAPS members think reining in expansion, cutting 12,000 jobs, and the unprecedented move to close 600 stores is the right thing to do as well.

Of course, there's a lot more of the devil in these buy-side opinions' details. That's why CAPS is such a great resource to check and balance your own analysis. You can read the bullish and bearish sides to every stock. To see what the very best CAPS members are saying now about Starbucks, just click on over to Motley Fool CAPS and have a look -- it's all free, and your opinion's welcome, too.

More Foolishness:

On Oct. 7, 2008, Fool co-founder David Gardner and his Motley Fool Pro team invested $1 million in a portfolio designed to help you make money in any market. In the coming weeks, the team, relying heavily on proprietary CAPS "community intelligence" data, will establish long and short positions in a broad range of securities, including common stocks, publicly traded put and call options, and exchange-traded funds (ETFs). To learn more about Motley Fool Pro and to receive a private invitation to join, simply enter your email address in the box below.

Fool contributor Dave Mock owns shares of Starbucks even though he wouldn't consider himself a coffee junkie. Wal-Mart, Starbucks, and Best Buy are Inside Value selections. Starbucks, Best Buy, and Apple are Stock Advisor selections. The Fool owns shares of Starbucks and Best Buy. The Fool's disclosure policy looks even better after a few beers.