They don't get a whole lot richer this time, though. Google
It's not that bad for Amazon, though. Call it a cost-savings initiative while the online retailer digs deeper into more-promising ventures.
Getting a foot in the door very early on, as Amazon did in the cloud-computing sector, is very different from throwing your hat in the ring when the pecking order was established years earlier. You have to build a much better mousetrap to pull the me-too stunt off, like Google did in the late 1990s. And Alexa wasn't it.
Amazon's EC2 cloud-computing platform was an early entrant into that new and promising market, and seems to be holding its own against lumbering giants like IBM
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Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. You can check out Anders' holdings if you like. The Motley Fool is investors writing for investors.