You know things are getting hairy for GameStop
Speaking at the Atari Live event in London this week, CEO David Gardner -- not our David Gardner -- pointed out how secondhand sales of video game software have been "extremely painful for the industry" economically because "the publishers don't benefit" from the resale of the titles.
Selling used games and gear are a big part of the GameStop retail model. The chain scores chunkier margins there than in selling new hardware and software. Unfortunately for developers, they don't profit from GameStop encouraging the hand-me-downs.
Sure, one can argue that gamers who trade in their tired games and gear typically use the credit to buy new titles, but just the very presence of marked down consoles and games on the shelves disrupts the value proposition.
As it turns out, the publishers know just how to fight back.
"As games change and they become more and more network centric, the disc in the box becomes only one part of the experience," Gardner says, as recounted by GamesIndustry.biz.
In other words, as publishers emphasize digitally-delivered add-ons and enhanced game features, the physical disc becomes just the introduction. Real world retailers like GameStop are the ones who get shut out when Activision
This isn't just about cutting out the middleman. It's a tactically brilliant way to keep secondhand sales in check. Digitally-delivered titles can't be resold through GameStop. One would also think that someone who invests in Web-delivered add-ons and game enhancements is unlikely to simply flip the original game at the local video game reseller.
What will GameStop do to be more relevant in a digitally-delivered future? Your move, GameStop.
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