No matter what's going on in the market or a specific company's history, there are always reasons to consider buying shares in a business. After all, some of the best opportunities in stocks are born from historically bloody times.

Motley Fool CAPS hosts a boatload of opinions on nearly 5,400 stocks from its community of more than 125,000 members, giving good reasons to own -- or sell -- a stock.

In the case of parcel shipper FedEx (NYSE:FDX), 1,930 members have given a bullish or bearish opinion on the company. Scouring the detailed information packed in pitches and other comments on FedEx, here are three of the top reasons to buy FedEx today:

1. Strong global brand
Even the strongest, most globally recognized American companies, like FedEx, Disney (NYSE:DIS), and Microsoft (NASDAQ:MSFT), have been beaten down over the past year. But buying good businesses at discount prices separates investors from speculators, and it can provide exceptional long-term returns. Like Coca-Cola (NYSE:KO), FedEx commands a strong, worldwide brand that gives it a solid competitive advantage in any market. 

2. Right-sizing
FedEx has already begun taking measures to save more than $1 billion in costs to offset a weaker market. While not going as low as GM's (NYSE:GM) or Google's (NASDAQ:GOOG) $1 executive salaries, CEO Fred Smith is leading by example and taking a 20% pay cut. This financial flexibility allows the company to keep going strong and remain well-positioned for when the economy turns around.

3. Robust financials
While competitor UPS' (NYSE:UPS) net income dropped 10% in its most recent quarter, both it and FedEx managed to top analyst expectations. FedEx grew earnings by 3% in its fiscal second quarter, helped by tighter spending and lower fuel costs. Its cash flow from operations remains strong, and it expects to end the year with $1.5 billion cash remaining on its balance sheet.                     

Of course, there's a lot more devil in the details of these buy-side opinions. That's why CAPS is such a great resource to check and balance your own analysis. You can read the bullish and bearish sides to every stock. To see what the very best CAPS members are saying now about FedEx, just click on over to Motley Fool CAPS and have a look -- it's all free, and your opinion's welcome, too.

More Foolishness:

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Fool contributor Dave Mock has been known to wait in the window watching for the FedEx truck. He owns shares of Coca-Cola. United Parcel Service is an Income Investor pick. Microsoft, Coca-Cola, and Walt Disney are Inside Value picks. Google is a Rule Breakers recommendation. FedEx and Walt Disney are Stock Advisor picks. The Fool's disclosure policy always chooses powdered sugar doughnuts over crumb.