History proves that, while low-priced businesses can make for good returns, reasonably priced great businesses can make you rich.

By "great businesses," I mean those that are growing fast in important industries. These are the millionaire makers, emerging multibaggers that dour analysts often overprice but which produce massive returns on invested capital. Some winners that you might recognize:


Recent Price

5-Year Revenue Growth


5-Year Return

PotashCorp (NYSE:POT)





Research In Motion (NASDAQ:RIMM)





Sasol (NYSE:SSL)





Sources: Motley Fool CAPS, Yahoo! Finance.

Outsized growth is what made investors in these stocks rich. These stocks were worth paying for, as the best almost always are -- high P/E multiples be damned.

We've always placed far too much faith in the shorthand of multiples. We don't recognize that a stock trading for more than 100 times earnings can be cheap, as Guess? (NYSE:GES) was in 2004, before it doubled. And we forget that Clean Harbors (NYSE:CLH), one of the 10 best stocks of the past decade, traded for more than 160 times normalized earnings in 1999 and 60 times earnings the next year.

History proves that multiples aren't as important as we tend to believe. Of the more than 300 stocks listed on major U.S. exchanges that recorded a positive return last year, 53 entered the year trading for more than 30 times earnings, including McDonald's (NYSE:MCD).

What's more, Foolish co-founder David Gardner frequently selects great businesses at reasonable prices for our Motley Fool Rule Breakers service and for his Motley Fool CAPS portfolio. CAPS is a community of 130,000 stock pickers; David's picks rank him in the top 2% of investors there.

Hunting for the next millionaire-maker
So, if paying up for growth works, why not do it more often? I suppose because doing so poses risks. Overpriced growers can fall faster than their (ahem) "cheaper" peers. Plus, betting on growth alone is dangerous -- any company can enjoy a short burst of unexpected success.

We want to pay up for businesses that are positioned for long-term growth. Companies that (a) already have a history of high growth, (b) are expected to maintain that pace for at least the next two years, and (c) produce above-average returns on capital.

So, I ran a screen at Capital IQ that returned 73 potential winners. My favorite of the list is Motley Fool Stock Advisor recommendation Amazon.com (NASDAQ:AMZN), which has a big following in our CAPS community:



CAPS stars (5 max)


Total ratings


Percent Bulls


Percent Bears


Bullish pitches

448 of 722

Note: Data as of March 31, 2009.

That's not an easy call. Last week, the e-tailer told investors that it would close three of its distribution centers, likely costing about 210 employees their jobs. Shortly after, a Goldman Sachs analyst removed the stock from the firm's "Conviction Buy" list, citing price weakness over the past year.

I can see that being a concern if you're a trader. But should Fools care? One CAPS investor, normalhaha, says recent price weakness has created an opportunity. Quoting:

Best online retailer hands down. Where are people going to shop when the malls are closing, the gas is spiking, and they get old and feeble and don't want to go outside (due to this global warming thingy)? They're going to shop online and everyone knows about Amazon.

Agreed; Amazon held up better than most over the holiday shopping season. Mix in a burgeoning cloud-computing business, and you'll understand why Amazon was my pick for the best stock for 2009. I'm sticking with my choice.

What about you? Would you buy Amazon at today's prices? Let us know by signing up for CAPS today. It's 100% free to participate.

See you back here in two weeks with another potential millionaire-maker. Fool on!