If you're feeling good about the market, you're not alone. Take my hand as we go over some of the more uplifting headlines of the week.
1. Jacked be Kindle
There's a new Kindle in town. Amazon.com
The $489 sticker is a bit of a downer, considering the mainstream model sells for just $359. However, the brilliant gem in the Kindle DX strategy is that a few major newspapers will begin testing out a digital version of their dailies in markets where they don't provide physical delivery. If readers are willing to pony up for long-term commitment, the newspapers will discount the Kindles.
That's a similar approach to what wireless companies take in subsidizing costly cell phones. Newspaper companies, playing the role of the telcos, can afford to pay for some of the hardware, because digital delivery is far cheaper than printing and delivering a newspaper. The phone maker -- in this case, Amazon -- should be able to move more units at a subsidized price.
2. Big growth in bigger screens
The future is looking pretty good for the multiplex enhancer. It has dramatically grown its theater base over the past year, and now we're heading into the blockbuster summer season, with Star Trek opening this weekend on IMAX screens. Other big flicks going for the IMAX makeover this summer include the latest installments in the Night at the Museum, Transformers, and Harry Potter franchises.
3. The bid-app spread
Traders with iPhones have a new toy to play with, now that E*Trade
E*Trade is making a great move. Since rolling out a BlackBerry App last summer, it has received 2 million user logins. If that's happening on the corporate-friendly BlackBerry, imagine how popular it will be on the more consumer-friendly iPhone with individual investors.
4. Latte cleanup, in the ball pit
As long as Mickey D's doesn't dismantle its Dollar Menu, it can really cash in on its barbell pricing approach. It can still woo the cheapskates with its buck burgers but cater to folks willing to spend a little more for its chicken salads and cappuccinos. Premium coffeehouses will feel some pain in the near term, but the arches will rake in more gold.
5. A Microhoo wedding rumor that's finally worth a bridal registry check
I've never bought into the chatter that Yahoo!
The new rumor that began making the rounds this week -- courtesy of BoomTown -- is closer to making sense. Supposedly, Yahoo! will populate the Yahoo! and Microsoft platforms with display and paid-search ads, with Microsoft handling the tech side of things and possibly investing in Yahoo! itself.
Even if reality plays itself out in a completely different manner, at least this is the kind of arrangement that won't make your head spin in wonder.
Longtime Fool contributor Rick Munarriz is an optimist at every turn. He's the inspiration for The Killers' "Mr. Brightside" song. He owns no shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.