What do you do with that company that's always pitching the same potential clients, but isn't really a competitor? Make it a partner, of course.
Medical-device maker Medtronic
Of course, no terms were given in the press release, so it's a little hard to tell how much each company will benefit. But having an extra set of hands to promote their products should help Medtronic compete with other pump makers like Roche, Johnson & Johnson
We're seeing an increased propensity for pharmaceutical companies to team up at the research and development level, too, and it seems likely that this will expand into partnerships between drug and medical device companies as well. In fact, Medtronic already has a partnership with Alnylam
Whether the marketing relationship between Medtronic and Eli Lilly will result in the development of new products remains to be seen, but as a first date, the fit seems perfect.
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