Based on the aggregated intelligence of 135,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, food producer Kellogg (NYSE:K) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Kellogg's business and see what CAPS investors are saying about the stock right now.

Kellogg facts

Headquarters (Founded)

Battle Creek, Mich. (1906)

Market Cap

$16.81 Billion


Processed and Packaged Goods

Trailing-12-Month Revenue

$12.73 Billion


CEO David Mackay (Since 2006)

CFO John Bryant (sSnce 2006)


Special K, Frosted Flakes, Froot Loops, Eggo, Cheez-It

Return on Equity (Average, Past Three Years)


Dividend Yield



General Mills (NYSE:GIS)

Kraft Foods (NYSE:KFT)

CAPS Members Bullish on K Also Bullish on

Procter & Gamble (NYSE:PG)

Johnson & Johnson (NYSE:JNJ)

CAPS Members Bearish on K Also Bearish on

Starbucks (NASDAQ:SBUX)

Ford Motor (NYSE:F)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 684 of the 749 members who have rated Kellogg -- 91% -- believe the stock will outperform the S&P 500 going forward. These bulls include Guardius and All-Star NoVaAmPro, who is ranked in the top 6% of our community.

In March, Guardius described Kellogg in particularly tasty terms:

Strong brands, strong market presence, good marketing spend. Even in a recessionary market, many of their brands are inferior goods (economics definition) so they should do well right now. Long-term there are strong prospects for the company. They are a bargain still.

In a pitch from three days ago, NoVaAmPro expands on the gr-r-reat opportunity:

Recently added Kellogg's to the portfolio (starting to clean out some garbage, add some quality, and take advantage of the best buying opportunity possibly of my entire life). Cereal isn't going out of style, and let's face it -- even if mom and dad have to cut back during this economy, the kids still need to eat breakfast. And as the economy rebounds, watch for mom and dad to be more willing to pay more for the name-brand stuff.

What do you think about Kellogg, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 135,000 investors are waiting to hear what you have to say. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Procter & Gamble and Johnson & Johnson are Motley Fool Income Investor picks. Starbucks is a selection of Stock Advisor and of Inside Value. The Fool owns shares of Procter & Gamble and Starbucks. The Fool's disclosure policy always gets a perfect score.