John Schappert, widely credited for helping Microsoft
Color me surprised. Mr. Softy has been a hard-core competitor when it comes to gaming. Halo is an unqualified winner, and the Xbox outsold Sony's
So, why is Schappert returning to EA? He's filling a vacancy. Last week, John Pleasants resigned from EA to become CEO of Playdom, a self-described "social game developer" whose products are found on MySpace and similar services. Pleasants had been leading EA's online video game efforts, the Journal reports.
Schappert will take over where Pleasants left off, trying to carve out a bigger slice of the online gaming pie that Activision Blizzard
In fact, thanks to Sino superstar Sohu.com
Under Schappert's leadership, Mr. Softy has enjoyed eating at that table. EA, apparently, would rather it didn't.
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Fool contributor Tim Beyers didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy needs to rest its sore thumbs.