Sirius XM Radio
Pandora's music-discovery application is once again the top draw for iPhone and iPod touch radio buffs, where it has typically reigned since last summer's App Store launch. It was bound to happen. Sirius XM was putting plenty of marketing muscle behind its web-streaming application, but Apple users have a funny way of gravitating toward free content. I guess after paying $20 or $30 a month for unlimited data, slapping on another premium is a hard sell.
Sirius XM Radio fans will argue that their product is superior, though Pandora certainly has its charms. It spits out customized playlists based on your preferences, getting better as it collects more data. It's a model that works well for Netflix
Pandora's weakness as a true proxy for Sirius or XM is that it's just about music. There's no news. There's no Howard Stern. Unfortunately for Sirius XM, there are other free streaming apps including Stitcher, Yahoo!'s
Sirius XM did make the most of its time at the top, amassing more than a million downloads over a couple of weeks. The company has not gone public with the number of actual activations of the premium service, which is what will ultimately dictate the app's success.
Losing the yellow jersey isn't the end, of course. The downloads will continue, though at a slower pace unless a free ad-supported version is launched.
App Store shoppers are simply showing their true colors again, flocking to either free apps or those that involve a single upfront payment.
What would you do to get the Sirius XM app back on top of the music heap if you were CEO Mel Karmazin? Post your thoughts below.
Other ways to slice and dice satrad fandom:
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Longtime Fool contributor Rick Munarriz is a subscriber to both Sirius and XM. He does not own shares in any of the companies in this story, save for Netflix and TiVo. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.
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