I recently wrote that health-insurance companies needed to stop whining and start innovating. Apparently, UnitedHealth Group
The company is offering members a $20 discount off their copays for refilling certain medications on time. The deal helps lower health-care costs for patients, but UnitedHealth isn't being completely altruistic in offering the discount. Patients who stay on their meds are less likely to incur other, more costly complications. Offering a discount should increase the number of patients who adhere to their drug regimen.
The insurer isn't footing the entire bill for the discount, though. Drugmakers that have drugs eligible for the discount, including GlaxoSmithKline
Innovation like this will help health insurance companies like WellPoint
This adherence-incentive program is a good first step. Keep 'em coming, guys.